Where I've worked, what I've done
After a few years at the school of hard knocks, I began my professional career as a copy editor at a community college newspaper. Along the way in my career journey from news journalism to tech marketing to corporate messaging, I've developed a deep bag of skills and expertise across content and communications disciplines. For more examples of my work, please see my portfolio page.
Professional experience
Exact Market LLC
Senior Manager, Solutions Marketing & Communications
2024-2025
I created solution and product marketing content for dozens of campaigns spanning about 20 technology clients—everything from brand books and ghostwritten executive thought leadership to e-books and email campaigns.
VMware Inc.
Senior Manager, Partner & Alliances Content & Messaging
2021-2024
I led global messaging and brand positioning for VMware’s Cloud-Smart Ecosystem of 28K partners, coordinating across partner organizations and business units to drive ecosystem messaging to, with and through partners. As a founding member of the trailblazing and award-winning VMware Marketing AI Council, I co-wrote a whitepaper for partners on how to use generative AI in marketing. I gave a TED-style talk on my proprietary portfolio messaging strategy for a companywide marketing summit in 2022.
Dell Technologies
Senior Advisor, Global ESG Marketing Lead
2019-2020
I led global marketing for a portfolio of ESG and employee engagement initiatives in pursuit of Dell's "moonshot" goal of delivering enduring benefits to 1 billion people worldwide by 2030.
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Global campaign manager, Dell Transforming Lives: Responsible for raising global profile of Dell Social Impact ESG programs and portfolio of 60-plus nonprofit partners worldwide. Led campaign development and launches for Dell Student TechCrew and Digital LifeCare.
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Global internal marketing lead, Dell Employee Empowerment: Drove participation in volunteerism and philanthropy by 150K employees. Led campaigns for initiatives supporting COVID relief, racial equity and Dell Pro Bono skills-based volunteering.
IBM Corp.
Senior Partner Marketing Manager
2016-2019
I served IBM's technology partner ecosystem of nearly 170K companies in a variety of marketing and program management roles across various product and industry segments.
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Senior Partner Marketing Manager, North America | IBM Storage, 2019: Led marketing of IBM’s largest channel portfolio through 30+ strategic partners. Responsible for $4B+ in co-marketing pipeline and $1B+ in win revenue in 2019.
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Partner Marketing Manager, Americas | IBM Watson Financial Services Solutions, 2018: Responsible for co-marketing and business development in North and Latin America for industry portfolio. Executed recruiting workshops for prospective partners.
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Product Manager | IBM Value Package, 2017: Led product strategy and marketing for subscription-based partner benefits package with $7M in annual sales. Served as team lead for 5 direct reports.
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Content Strategist | IBM Global Business Partners, 2016-2017: Led content strategy for IBM partner executive conference and launch of refreshed partner portal.
Whole Foods Market
Global Team Lead, Editorial Operations
2015-2016
I served as the editor in chief for B2C marketing campaigns and as the content business owner on enterprise-wide digital marketing transformation initiatives, including CMS selection and migration. I led cross-functional editorial alignment with internal stakeholders, including the Whole Foods Market Foundation.
StreetAuthority.com (dba Publishing Services LLC)
Managing Editor
2013-2014
I led editorial production and content strategy for a publisher of retail investment journalism. I managed the flagship website with 13M annual visitors and a newsletter portfolio with 85K subscribers. I tripled content output in my first quarter and led content syndication with business media outlets such as Yahoo Finance, Forbes, Barron’s, and others. I edited a roster of 12-15 freelance investment analysts and wrote a style guide.
Austin American-Statesman
Senior Copy Editor
2006-2012
I first worked for my hometown paper in summer 2004 as a Dow Jones News Fund intern. Before taking a buyout in 2012, I was leading nightside print production as a slot editor.
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Slot editor, 2010-2012: As supervising nightside editor on daily print editions, served as central collaboration point for newsroom content production. Final editorial reviewer on all copy. Cross-functional coordination with 12 departments across newsroom, advertising and operations. Supervised as many as 15 editors and designers per edition.
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Business copy chief, 2008-2010: Managed daily production of business news section and weekly production of long-form weekend content. Served as senior reviewer for work efforts by reporters, columnists, page designers and first-line editors. As newswire editor, compiled daily business briefs.
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Insight copy chief, 2008-2012: Managed weekly production of Sunday section devoted to long-form first-person perspectives and thought leadership. Served as senior reviewer for work efforts by reporters, columnists, page designers and first-line editors.
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Copy editor, 2006-2008: Served as general-purpose editor across news, business, sports, lifestyle and op-ed sections, and special editions.
Education
University of Texas
Austin, Texas
Master of Business Administration (MBA)
2012-2015
Evening MBA program for working professionals. Team extracurriculars included 3 MBA+ consulting engagements and first place in an IT business strategy competition in 2012.
University of Arizona
Tucson, Arizona
Bachelor of arts, English
2004-2006
Managing editor and interim editor in chief of the Arizona Daily Wildcat for 3 semesters.
Pima Community College
Tucson, Arizona
Associate of arts, philosophy
2001-2004
Editor in chief of the Aztec Press college newspaper for 5 semesters. Student keynote speaker, summer 2004 graduation. Received All-Arizona full academic scholarship, 2004.